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Research and Marketing
Our research department focuses on analyzing the market, competitors, and potential customers to identify trends and continually enhance digital strategy. Through advanced research systems, we assess target audience behavior, learn their preferences, and tailor messages for maximum impact.
User Behavior Research includes:
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Conducting comprehensive studies to assess the behavior of target audiences
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Researching activity across various digital platforms: Facebook, Instagram, Twitter, YouTube, TikTok
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Tracking competitors’ digital pages
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Identifying trends and content that resonates with the audience (shares, comments, and likes)
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Analyzing emotional responses to posts (reactions such as love, wow, haha, angry, sad)
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Analyzing post types: image posts, video posts, link posts
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Studying keywords, text length for posts, and hashtags
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Video view analysis
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Tracking user search behavior on search engines like Google
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Analyzing web browsing habits, including site rankings in Israel and abroad
Facebook User Behavior Research
The study presented here analyzes Facebook pages of Israel’s top news organizations (2023 summary)
and covers all news content posted.
Twitter User Behavior Research
Number of followers
on Twitter pages of Israel's news organizations in 2023
Top tweets
on Twitter pages of Israel's news organizations in 2023
Instagram User Behavior Research
Number of followers
on Instagram pages of Israel's news organizations in 2023
Top posts
on Instagram pages of Israel's news organizations in 2023
TikTok User Behavior Research
Number of followers
on TikTok pages of Israel's news organizations in 2023
Top posts
on TikTok pages of Israel's news organizations in 2023
Users and Visitors by Continent
Israel Site Rankings
Research-Based Marketing
Mitoog SMO specializes in precise social media targeting, creating campaigns across various platforms based on client needs, guided by our research department. The department conducts in-depth analysis of audience behavior and applies these insights to optimize digital activities. It operates to analyze the market, competitors, and potential customers, identify trends, and continuously improve activities. Using advanced research systems, we profile the target audience's behavior, learn their preferences, tailor the message, and refine it for precision.
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Managing advertising campaigns on media platforms: Facebook, Instagram, Google, YouTube, LinkedIn, and others
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Managing advertising budgets for ongoing activities (Facebook, Instagram, Google, YouTube)
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Specialized campaigns for registration/leads/events
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Campaigns driving traffic from Facebook to registration sites or mini-sites
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Promoting posts to increase engagement (clicks, views, comments, shares, likes)
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Campaigns to increase Facebook page followers
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Ads for driving users from Facebook to websites, landing pages, or apps
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Ads to boost video views
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Preparing monthly, quarterly, and annual reports with competitive analysis, including recommendations
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Creating conference mini-sites featuring schedules, sponsor offers, and other details
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Managing conference registration campaigns and communicating event details (educational campaigns and lead generation)
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During the conference, publishing lecture headlines, participant photos and live streams with the mobile studio
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Digital support packages for conferences
Western Wall Heritage Foundation
Campaigns on Facebook and Instagram for the Western Wall Heritage Foundation
Campaigns
Work Process:
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Initial meeting with the client to understand the project and define goals
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Internal creative brainstorming
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Providing 2-3 graphic and text drafts for client approval and selecting the final campaign concept
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Preparing 5-6 versions
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Full campaign approval by the client
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Launching the campaign on advertising platforms
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Monitoring and optimizing based on activity data and client feedback
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Campaign conclusion and summary
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