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Mitoog SMO
International Digital Company
Advertising | PR | Social Media Management | Live Broadcasts | Researches
Social media experts since 2006.
Our clients include commercial companies, professional unions, public companies, political parties and politicians.
The company has four main branches: Israel, Ukraine, USA, and Russia.
Our team
The Mitoog team consists of top professionals, including advertisers, communication and strategy consultants, content editors, graphic designers, researchers, tech experts, and more.
Our team provides a comprehensive, diverse, and complete response to all client needs and requirements in the field of advertising, especially within the digital space. The team works effectively to refine the message, create a compelling presentation (through design, video, articles, etc.), and publish it online—this seamless process ensures direct message delivery to the target audience.














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CEO of Mitoog SMO.
Former Communications Consultant to the Minister of Defense and the Minister of Health.
Previously Galley Zahal’s (Army Radio) writer and an investigative and crime writer on television.
tal@smo-il.com
Tal Sanderoni:
"As a spokesman for three governments, I noticed the difficulty of delivering messages to the public through traditional media.
In 2006, I turned to blogs and forums as an alternative. A major challenge arose with the Defense Minister’s decision to develop the Iron Dome, as the media was not receptive, and the public missed the importance of the moment. The solution was unconventional: a quickly produced video uploaded to YouTube.
Click to watch.

What’s on the net
מחקר מדיה פוליטיקה 2022
A segment tracking the pulse of social networks with Tal Sandroni, owner of Mitoog SMO.
What happened on social media? In Google searches? What were the top stories in the media?
All of Tal Sandroni's segments on the "Kan Besheish" show, Channel 1.
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